Sharon Elizabeth PhilipsSharon Elizabeth Philips

Projects

Bon Vo.yage thumbnail

Bon Vo.yage

A travel discovery platform

A one-stop travel platform with curated itineraries for 213+ destinations — built solo, shipped live, powered by Lovable.

bonvoyage.website
  • Vibe-coded a live travel discovery platform using Lovable, covering curated day-by-day itineraries for 213+ countries, territories, and islands — solo, from idea to launch.
  • Identified a real user gap — travelers unaware of destinations within their budget — and solved it by organizing destinations by continent, region, and four currency-based budget ranges.
  • Defined MVP scope, led product ideation, and prioritized the roadmap end-to-end — translating user needs into structured product features with must-see attractions and key highlights.
  • Designed user journeys and wireframes focused on intuitive UI and mobile-first responsive design, applying UX principles in a real-world product setting.
  • Implemented Mixpanel analytics to track engagement, funnel performance, and user behavior — enabling continuous iteration based on real usage data and hitting 100+ unique users in month one.

CTR Ad Studio

AI Powered Ad Optimizer

Boost Campaign Ad with lifestyle imagery go beyond the white background to help your audience envision products in context, increasing relevance and driving more qualified clicks at lower cost.

ctradstudio.com
  • Conducted advertiser research and identified that product-only imagery often lacks context and relevance, making it difficult for consumers to visualize products in everyday use and reducing engagement.
  • Defined product goals and requirements, launched CTR Ad Studio, and validated creative improvements through experimentation, a platform that generates lifestyle imagery, palette variations, and campaign-specific captions, helping advertisers create more contextual and inspiring ad experiences aligned with awareness, consideration, catalog sales, and conversion campaign objectives.
  • Additionally, it generates multiple ad variants for A/B testing, predicts CTR scores, ranks above control challengers, and recommends a Top Pick creative for testing — with the generated creatives delivering a 44% higher CTR and a 11% lower CPC than the original product imagery.